OEM&Lieferant Ausgabe 2/2020

97 present the future trends, the virtual 3D shapes support designers to evaluate auto- motive colors for the upcoming model year. The AUVOTs are also a valuable tool for OEM designers and BASF’s coatings experts to speed up and perfect the overall color design process as they are no longer solely dependent on physical samples that need to be painted and shipped. The digital version of a real color concept also provides a starting point for further discussions with the BASF designers. They support carmakers in developing unique colors that are perfectly tailored to the man- ufacturers’ car models and thus underline the value of the brand. Therefore, the digital ge- ometries of the AUVOTs have some trim parts to interrelate with transportation design. AUVOTs supplement an existing database of digital colors With AUROOM ® , BASF has already created a unique digital platform which enables OEM designers access to the database of photo- realistic virtual car colors and tools. As virtual tools, the AUVOTs are an ideal addition to this platform and part of BASF’s digital paint competence. BASF www.basf.com Website Company Profile ETAS GmbH Borsigstraße 24 70469 Stuttgart Germany Phone +49 711 3423-0 info@etas.com www.etas.com ETAS We excel in providing innovative solutions that drive the develop- ment of embedded systems for the automotive industry and related sectors. As a systems provider, we offer a comprehensive portfolio of integrated tools and tool solutions as well as engineering services, consulting, training, and support. International presence ETAS now has nearly 1,500 associates working in 12 countries in Europe, Asia, and the Americas. Our customers Our customers represent a cross- section of the global automotive industry and related sectors. They include automakers, automotive component suppliers, ECU suppliers, and engineering service providers. Market challenges – ETAS solutions The automotive industry is under- going fundamental change. New, energy-efficient vehicle powertrains, (partially) autonomous driving, digitalization, connectivity, and cyber security – the list of innovations has never been so long. At the same time, new systems must be brought to market faster. Key technologies are electronics and software, which is exactly where ETAS’ strengths lie. With our expert knowledge and the right tools, we enable the develop- ment of safety-relevant software. The increasing connectivity of vehicle electronics requires protection against unauthorized access. The ETAS subsidiary ESCRYPT consequently offers holistic solutions for embed- ded security, operational technology security, and enterprise IT security. Advertisement