share. Black has dropped by 2 percentage points compared to 2023, while white cars have seen an even more significant decline of 5 percentage points. “Gray is redefining automotive style, gaining popularity for its versatile sophistication as preferences shift away from traditional white and black,” said Victoria Fislage, Senior Design Manager at BASF Coatings. Asia Pacific: Black dominates, yellow blossoms Achromatic colors remain the top choice for 83% of consumers, with black gaining 2 percentage points in popularity, reinforcing its association with elegance. In contrast, white has seen a decline of over 2 points. Meanwhile, chromatic colors, particularly yellow, are on the rise, with softer tones like pastel and greige yellow leading the way. These shades resonate with themes of AI-human harmony and sustainability, especially in electric vehicle design. Those are reflecting a shift toward harmonious, optimistic color palettes. “Earthy and pastel yellows capture today’s values – functionality, sustainability, and coexistence with nature,” said Chiharu Matsuhara, head of Automotive Color Design for Asia Pacific. The Color Report for Automotive OEM Coatings by BASF Coatings offers an in-depth exploration of color trends in the automotive industry, analyzing preferences on both global and regional levels. The color distribution referred to in the report was calculated by BASF Coatings on the basis of the available information regarding global automotive production and paint application to passenger cars. BASF Coatings www.basf-coatings.com PDF BASF Color Report for Automotive OEM Coatings Global overview of the color distribution in 2024 Farbverschiebungen bei globalen Automobilfarben: Steigende Beliebtheit warmer Nischenfarben Von Jörg Zumkley, Global Communications, BASF Coatings https://t1p.de/nibyt ZĞůLJ ŽŶ ƚŚĞ ƉƌŽĨĞƐƐŝŽŶĂůƐ ŝŶ ƚŚĞ ĨŝĞůĚ ŽĨ ŵĂƚĞƌŝĂů ĂŶĚ ƉƌŽĚƵĐƚ ĐŽŶĨŽƌŵŝƚLJ͊ tĞ ŽĨĨĞƌ͗ • ĚǀŝĐĞ ĂŶĚ ƐĞƌǀŝĐĞ ĨŽƌ LJŽƵƌ ŵĂƚĞƌŝĂů ƌĞƉŽƌƚŝŶŐ • dƌĂŝŶŝŶŐ ŽŶ /D ^͕ D ^͕ ^ /W͕ Z ,͕ ZŽ,^͕ ďŝŽĐŝĚĞƐ͕ Wϲϱ͕ ĐŽŶĨůŝĐƚ ŵŝŶĞƌĂůƐ ĂŶĚ ŵƵĐŚ ŵŽƌĞ • /ŶƚĞƌŶĂƚŝŽŶĂůůLJ ƌĞĐŽŐŶŝnjĞĚ /D ^ ĐĞƌƚŝĨŝĐĂƚĞ ƚƌĂŝŶŝŶŐ • &ƌĞĞ ϭϱͲŵŝŶƵƚĞƐ ƐŽůƵƚŝŽŶ ĐŚĞĐŬ • ZĞŐƵůĂƌ /D ^ ƵƐĞƌ ŵĞĞƚŝŶŐƐ &ŝŶĚ ŽƵƚ ŵŽƌĞ ĂŶĚ ƌĞŐŝƐƚĞƌ ŶŽǁ Ăƚ ǁǁǁ͘ ŝŵĚƐͲ ƉƌŽĨĞƐƐŝŽŶĂů͘ ĐŽŵ „Unternehmen & Trends“ aus dem VEK Verlag erscheint November 2025 als vernetzte und interaktiv aufbereitete Digitalausgabe. www.vek-onlineservice.de Unternehmen & Trends Digitalausgabe 02/2023 Industrie 4.0 – Digitalisierung – Automatisierung – IT Solutions Digital. Vernetzt. Informativ. Unternehmen & Trends Digitalausgabe 02/2023 Industrie 4.0 – Digitalisierung – Automatisierung – IT Solutions Digital. Vernetzt. Informativ.
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